The power of female vocalists in this contemporary age is severely underrated, despite the recognition of some sensational ladies, including Adele and Beyoncé, who have remained in the charts, topping lists year after year. In many ways, pop music is dominated and saturated with male voices, whether that be the onset of boy bands like One Direction, one hit wonders like Gotye (though this is always subject to change) or DJ/producer superstars like Calvin Harris and Mark Ronson.
For example, when surveying Spotify, only 19 out of 64 bands on the newest 58th GRAMMYs Nominee playlist feature female solo vocalists that lead the songs. These are the artists that have been deemed "the best in their genre" by The Recording Academy.
Yet, sadly their Grammy-worthy selections reveal a deeper problem within the modern music industry, where the majority of the field is made up of male producers, whose job is to market music to a predominantly female audience.
Young women and girls that have been fed heteronormative, traditional gender roles their entire life, learning values from television programs and adopting characteristics seen as the most valuable in the eyes of their peers and family.
They are often ready to be carried off by the idealisms of love entrenched in media and idolize the creativity of men they know by only a surface glance, who are branded as godlike, genius figures with unobtainable talents.
To earn a place in the tight niches of this industry, women have to be served on silver platters as physical objects, polarized sex symbols, or the likeable, virginal “good” girl. If they refuse this position, then skepticism will run amuck on their intentions, their credibility, and artistic talent. For this reason, they are also products that are talked about and gawked at. Their antics or endeavors are commonly sprinkled throughout discussions posted on social media and in entertainment news. They often spark conversation or lead trends in innovative beauty looks, but their sales and marketability are diminished. Instead, male artists are consistently soaring. They are gazed upon by their talent alone in some cases, rather than alluded to in regards to the music business’ fleeting gossip.
To dispel this tradition and the routine tendency to overlook of female artists, the only suitable action is listen to these voices and blare them in your rooms, dorms, or anywhere else fathomable. In this way, the target audience can start talking about the music and artistic creations of women, rather than prying into their personal lives and grasping straws for insignificant news coverage. It’s time to take their public works and critically analyze them with the same scholarly and deep ferocity as male counterparts.
In honor of this sentiment, we've curated a playlist to focus on upcoming women in the music industry. From the smooth-electronic fusion of Billie Eilish in her stellar track “Ocean Eyes” to the soul and timbre of Diane Birch in her new album “Nous,” these works will satisfy the tastes of almost anyone.